Ronald McDonald House Charities of Central Indiana Corporate Sponsorship Booklet
PROJECT TYPE
Long Format Print
INDUSTRY:
Nonprofit
Overview:
For many nonprofits, partnership and sponsorship opportunities are the secret sauce. The right partnership can create better awareness for your mission, increase donations, and attract more volunteers to your organization.
The importance of these relationships means that it’s critical to be clear about what kind of opportunities are available. The Ronald McDonald House Charities of Central Indiana (RMHCCIN) knows this first-hand—and brought us in to reimagine their 2025 Corporate Sponsor Booklet.
The new booklet concept is a departure from the previous sponsor booklet in two key ways: 1) The addition of photography is used to tell the visual story of the organization and further emphasizes its “Reason to Believe” — that families need to stay close to one another, literally. 2) The heart shape on the cover further accents RMHCCI’s overall branding without being too overt—creating an emotional connection with RMHCCI’s potential partners and sponsors.