College Track Holiday Card & Event Save-the-Date
Overview:
We love any design that performs two actions at once—and that’s exactly what we were able to provide for our friends at College Track.
The education nonprofit was seeking two distinct holiday cards for two audiences — one for donors and supporters that are invited to their annual benefit in May 2025, and the second that would be a more general holiday message, aligned to the design of their 2024 Annual Report.
The concept for the first card—the dual Holiday Card and Save-the-Date—is all about layers and the play between them. A dieline creates a cut-out circle that showcases College Track’s logo through multiple layers—on the cover, peeking through a holiday wreath, on the save-the-date insert, and finally inside the card.
Featuring an illustration style instead of photography, the approach of the first card features a universal appeal that will make it relatable to all of College Track’s audience—donors, scholars, alumni, families, and employees. The design also features a blank area for personalization, so College Track’s CEO has a space for hand-written notes.
For the second card, the same dieline is used, but this time the colors are swapped to create a new feel.