Pivotal Health Logo

PROJECT TYPE
Logo Design

CLIENT:
Pivotal Health

INDUSTRY:
Healthcare

Overview:

2021 GD USA Health + Wellness Design Award Winner

Madison based start-up Pivotal Health is a premium service providing families and professionals a trustworthy healthcare option that is as flexible as their needs. Services include House Calls, Walk-in Clinics, Telehealth and Urgent Care all through one app based health system.

The logo was designed with a “Pivoting P” which can visually represent the name as well as the ability to pivot the industry or our way of thinking of healthcare. A Location Marker in the “P” represents a location, whether that be a patients house, their phone, their local urgent care or anywhere else they choose. Pivotal Health meets patients where they are.

The colors I chose were equally important. The Red and Orange are colors of energy, forward movement and determination -- much like Pivotal Health. I grounded the warm tones with neutral organic tones of cream and brown. These provide a stability and reliability to the palette and allow for playful tonal gradients.