Kaila Pooler Logo

PROJECT TYPE
Logo Design

CLIENT:
Kaila Pooler

INDUSTRY:
Fitness

Overview:

Kaila is a FORCE. She’s determined, passionate, and incredibly motivating. She’s movement and forward momentum in human form. When designing a branding that would represent Kaila I wanted it to be cutting edge, energetic, sharp, and most of all balanced.

The KP letters are cut and balanced together with an upward momentum slash of the upper leg of the “K'“. Everything is squared off giving it a very precise and balanced feel. The san serif font used is clean, simple and modern — balanced by the condensed feel of the tagline. Blue is used as a energy highlight with dark tones of navy to round it out.