Inner Work Logo

PROJECT TYPE
Logo Design

CLIENT:
Inner Work

INDUSTRY:
Healthcare

Overview:

While the rest of the world worried about what was next in 2020, Caitlin Stark forged ahead and opened her own practice. She is a Marriage and Family Therapist who not only meets her clients where they are but also provides a supportive space as they navigate their mental health journey.

When designing the branding for this practice I wanted to exemplify a few key words: Calm, Growth, Inclusion, and Adaptation. These are the pillars of Caitlin’s branding and of her as a therapist. I wanted the brand to be friendly but respected and complex yet clean and simple.

I chose to overlap the colors to show the complexity of a journey. It’s not about one step and then another, it’s about the spaces in between.