The Future Is Now
Overview:
The Future Is Now
Our second annual report for College Track reflects what makes this partnership so rewarding: their openness to bold, innovative design ideas that elevate their print materials from great to extraordinary.
For 2024, we wanted to showcase the organization’s incredible momentum—from the establishment of their 13th site in Baltimore through a partnership with the Ravens, to record-breaking numbers of students and college graduates. Inspired by the theme "The Future Is Now," we created a design that radiates optimism and forward momentum.
The report’s cover immediately captivates with its overprintable holographic foil treatment on the words FUTURE and NOW, aligning perfectly with College Track’s gradient branding. Inside, the design intertwines vibrant photography, typography, and storytelling. A celebratory image of a College Track scholar on the cover reinforces the idea that every individual is shaping the future. Throughout the report, sidebar stories further spotlight the scholars and leaders driving this impact.
The typography and gradient effects are woven with an electric, grid-like aesthetic, infusing the report with a dynamic and futuristic feel. Paired with College Track’s vibrant brand colors—shades of blue, green, and yellow—the final design celebrates their accomplishments while inspiring even greater possibilities ahead.