40th Anniversary Logo
Overview:
As Aim High approached their 40th anniversary milestone this year, they needed more than just a commemorative logo—they needed a visual bridge between their proud history and future aspirations. As a transformative summer learning program that has impacted thousands of middle school students since 1985, the stakes were high for creating something special.
Our "Ribbon of Honor" concept stood out by thoughtfully integrating celebration into Aim High's established brand identity. The design features a celebratory ribbon positioned alongside the number '40', carefully placed below the main logo to maintain brand hierarchy. By using Aim High's signature blue throughout and adjusting typography weight, we created a unified look that feels both fresh and familiar.
The versatile design works equally well in both "40 Summers" and "40 Years" variations, making it adaptable for various marketing materials while consistently conveying Aim High's core brand descriptors: celebratory, legacy, empowerment, continuity, and community.
This anniversary branding will serve as a key visual element in recruitment materials and celebrations throughout 2025, reinforcing Aim High's ongoing commitment to advancing educational equity and empowering students for decades to come. We're so excited to see this design in the wild this year!