CB&A Impact Report
Overview:
C. Blohm & Associates’ (CB&A) annual “Education Marketing Trends & Insights” report is officially live! It’s my first year as the report’s designer—and I’m thrilled with how it turned out. The education industry evolves quickly, and there are constantly new priorities for K-12 and higher education leaders. CB&A has made it their mission to ensure the education vendors that serve these leaders, schools, and students have the latest insights when it comes to business-to-education marketing. The report comprises original research from over 100 education marketers. This year’s report does a fantastic job (in my humble opinion 😉) of bringing CB&A’s elevated brand that we worked on last fall to life, and it also worked to emphasize the web integration component of the report. Links to additional resources on CB&A’s website were hidden before—and now they’re center stage. CB&A, you’re always an absolute pleasure to work with. Thanks for trusting me with this one!