College Track 25th Anniversary Logo

PROJECT TYPE
Logo Design

CLIENT:
College Track

INDUSTRY:
Education Advocacy

I recently wrapped up the 25th anniversary logo for College Track, and where we landed is a great example of how you can do more that slap a “Celebrating 25 Years!” tagline on your existing logo and call it a day.

(Absolutely no judgment, by the way. We’ve all done it!)

College Track is a national non-profit focused on equipping students with the tools and knowledge they need to confront systemic barriers in college access—and this year, they’re celebrating their 25th anniversary milestone.

The organization’s strategic focus for this year is to center on their forward momentum and continued immeasurable transformation in the communities they’ve touched over the years, and they wanted their anniversary logo to be a visual marker of that conversation.

The College Track emblem is an iconic part of their branding, and it was important to me that it still be a focus of the logo, but in a completely different way. So, I swapped the “CT” for the “25” to give the anniversary year a chance to shine. The number evokes the same feelings as the original emblem with a balance of rounded likes and sharp edges.

The intertwining of the numerals creates an interesting graphic shape and connects the two in a stylized graphic that feels fluid—and to create a compact message, I’ve tucked the years portion of the message into the negative space of the “5.”

Happy anniversary, College Track. Thanks for giving me the opportunity to help you usher in the next 25 years of impact!