Mission Graduates

PROJECT TYPE
Branding

CLIENT:
Mission Graduates

INDUSTRY:
Education Advocacy

One of my beliefs is that if you're doing to have a big event, it's important to have a mini brand for it—a logo, a color palette (even if it's a slight variation of your brand's usual colors), and visual system.

There are a few reasons for this. First, if it's a repeating event, it helps build brand recognition. People become accustomed to seeing your event logo every year. They recognize the pattern and say to themselves, "You know what? I'm going to go to this."

The other reason is that it makes marketing SO much easier. Social media, landing pages for your event, email newsletters, fun swag: an event takes on a life of its own when it has an own identity.

Okay, soapbox moment over — but it's a great lead-in to the Primavera Festival mini-brand I created for Mission Graduates. The Primavera Festival is a block party event Mission Grads is throwing as part of their 50th anniversary year. They invite the entire Mission Graduates community: students and their families, volunteers, alumni, donors, and community partners to celebrate right along with them—so it was important that their brand not only tie in with the rest of their anniversary branding, but also be fun and accessible.

Speaking of accessible: one thing I love about the Primavera Festival is that tickets are just $10. They want to make sure everyone that has been touched by Mission Graduates gets to attend, and the low ticket price makes that possible.

The party's going to be so much fun—makes me want to book a ticket out to CA at the beginning of May!