Paxion Cybersecurity
Overview:
What happens when a cybersecurity company meets Man’s Best Friend? Well, something pretty cool happens in the visual brand landscape! Our latest project—a full visual brand identity for Paxion Cybersecurity— transform the typically intimidating world of digital security into something approachable, yet authoritative.
Paxion’s vision called for a brand that would break the cybersecurity mold—moving away from that stock photo, intimidating tech imagery toward something more accessible. The company is offering cybersecurity consulting and advisory, cybersecurity education and awareness for the general public, cybersecurity talent recruitment, and generative AI cybersecurity research.
The inspiration turned out to be the company founder’s loyal Blue Heeler mix, Paxton, who became both the namesake and the watchful guardian at the center of the brand.
Our team created a vibrant identity where Paxton sits within an open-top shield, symbolizing vigilance and protection while subtly resembling a house—reinforcing the sense of security and stability Paxion provides. Typography also plays a role in this balancing act. “PAXION” stands strong in uppercase while “cybersecurity” in lowercase lends a bit of understated authority.
Brainstorming and designing color palettes is also one of our favorite parts of any brand identity, and this one was designed with accessibility at its core. Each hue—from “Loyalty” orange to “Trust” navy—was selected and tested to ensure maximum readability across devices and for users with various visual needs.
The finished brand speaks equally well to businesses and vulnerable populations like seniors and students—a perfect reflection of Paxion's mission to make cybersecurity simple and effective for all.