Brain Injury Action Coalition Basic Package
Overview:
One of our longtime clients, the Brain Injury Association of America, came to us with a request: They had acquired the TBI Action Alliance and were planning to rebrand it as the Brain Injury Action Coalition. This coalition will serve as a professional membership organization, bringing together key stakeholders in brain injury research, advocacy, and policy.
Could we help them with a logo for the Coalition that could stand on its own, while also being a part of the BIAA brand umbrella? Of course we could do that.
As the design needed to convey several elements—advocacy, collaboration, innovation, and impact—and also stay consistent with BIAA's brand architecture, we created this “Together as One” concept.
The logo features an arrow-shaped emblem that does double duty—representing forward movement while symbolizing many individuals working toward one shared goal. The three stylized heads of the BIAA logo is united within an arrow emblem, visually representing coalition and collective impact.
The word "Action" stands out in a handwritten-style font that brings energy and momentum to the identity. The new Action Orange brings warmth and visual impact to balance BIAA's cool-toned blues, creating a bold, dynamic look while meeting accessibility standards.
We love how this identity captures exactly what the Brain Injury Action Coalition stands for—driving meaningful change through combining efforts.