K-PhD Program Branding concept
PROJECT TYPE
Branding Design
INDUSTRY:
Education and Advocacy
Overview:
This concept was for the new K-PhD Program from the Partnership for Los Angeles Schools. Keeping with their main parent branding I utilized the same fonts and colors while providing a very custom and meaningful design to represent this new program.
Based on geometry and the concept of coming together, this logo features a hexagram (6 sided) which also happens to be the number of core components in the program. Each side was colored as a representation of different stages of the program and the progression of the students involved. The variation in tone represents the customizable nature of this program and it’s ability to adapt and shift to the student.