Dr. Arieahn Mb Branding

PROJECT TYPE
Logo Design

CLIENT:
Dr. Arieahn MB

INDUSTRY:
Coaching

A trained Psychologist, Dr. Arieahn Matamonasa Bennett, she uses her experience to help executive women to break free of all the things holding them back. Through her self-published books, retreats hosted at her farm, and coaching sessions the women she works with learn to achieve balance.

It was important that her branding brought together her extensive experience with her nature-centric approach. To achieve this I used a classic serif font alongside an authentic feeling handwritten font, creating a pleasing juxtaposition that feels warm but also professional.

What Arieahn fondly calls “The Rose” is an emblem that is both soft and strong. This signifies the balance between femininity and strength she helps her clients achieve while the radiating nature of the logo represents the journey these women go on. The rose also creates an interlocking pattern that can be used for accents - again symbolizing the strength of women when we are together.

Feminine, strong, authentic, balanced. Exactly how Arieahn helps her clients feel.