BIAA CAN Kits And Cards
Overview:
Some projects remind you that great design can come from the most unexpected places.
Our recent work with Concussion Awareness Now (CAN) for National Concussion Awareness Day is a perfect example.
CAN needed a way to equip their Champions—local brain injury chapters, campus groups, survivors, clinicians, and advocates—with materials that were consistent, accurate, and easy to use. The solution was a fully branded campaign toolkit packaged in custom-designed boxes and filled with posters, brochures, magnets, stickers, and—one of the most engaging elements—a set of collectible trading cards featuring the characters from their “Melon Family” campaign.
The trading-card concept brought a sense of playfulness and collectability to a health-awareness effort, helping the materials feel inviting, memorable, and highly shareable. Sometimes the best design ideas emerge from simply paying attention to what sparks curiosity and engagement in the world around us.
Beyond the creative choices, these toolkits serve a clear strategic purpose:
• Consistency: Every CAN Champion receives the same materials, strengthening brand recognition and ensuring the organization is seen as the source for concussion awareness and prevention.
• Accuracy: No more guesswork about approved messaging or visuals. The toolkit standardizes what information gets shared, and how.
• Efficiency: Toolkits can be reused, scaled, and repurposed—an essential advantage for nonprofits and advocacy orgs working with finite budgets.
• Community: Opening the box isn’t just logistics—it’s a moment of belonging. It signals, “You’re part of this movement.”
The result is a campaign toolkit that’s both practical and memorable—grounded in strategy, elevated by thoughtful design, and built to help CAN’s message travel further, faster, and with real impact.