Wolf River Bernedoodles

 

PROJECT TYPE
Branding

 

INDUSTRY:
Education

 
 

Overview:

In the bustling world of Bernedoodle breeding, Wolf River Bernedoodles stands out as a beacon of quality, compassion, and community support. Led by Brenda, the business has flourished over the past 7 years, earning a sterling reputation for not only providing top-notch puppies but also fostering a nurturing environment and giving back to the community in meaningful ways.

At the heart of Wolf River Bernedoodles lies a commitment to support, positivity, compassion, love, and community. Brenda's dedication goes beyond just the puppy business; she actively contributes to mental health and healing by donating support dogs to police departments, church organizations, and non-profits.

The branding concept for Wolf River Bernedoodles is a reflection of the joy and magic inherent in the puppy experience. It's about capturing the wiggles, squiggles, and everything in between that make bringing home a new puppy such a special journey. The visual elements, from typography to color palette, are carefully crafted to embody this spirit.

The typography is a playful blend of blocky yet whimsical sans serif fonts and hand-written script fonts. The "Wolf River" portion is bouncy and individually tilted, mirroring the energetic vibe of a new puppy. Meanwhile, "Bernedoodles" is written in an artistic script font with loops and swoops, reminiscent of the journey of bringing a puppy home. The drop shadows and tails in the typography add depth and symbolism, enhancing the brand's storytelling.

Inspired by the brand's keywords and the positive attributes associated with Bernedoodles, the color palette is a vibrant rainbow of various colors. This not only reflects positivity, health, and support but also complements the fur of Bernedoodles and their photogenic nature against blue and green backgrounds.

In essence, the new brand identity for Wolf River Bernedoodles encapsulates its core values, its commitment to community, and the joyful experience of puppy ownership. It's a visual representation of Brenda's passion and dedication, poised to leave a lasting impression on customers and the community alike. With this refreshed brand identity, Wolf River Bernedoodles is ready to continue its journey of spreading love, compassion, and happiness, one Bernedoodle at a time.

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