Academy for Little Learners Website
Overview:
Academy for Little Learners is a daycare in Madison that focuses on both social-emotional education and academic growth. Since searching for one for my son, I've become something of a daycare expert – and Academy for Little Learners is impressive. They have incredible offerings and needed a new site that reflects their mission. They needed to stand out in such a competitive market, especially on mobile. Over ⅔ of their website visitors come from mobile devices, and their old site was not optimized for phones at all.
With mobile design at the forefront of my mind, I designed their site to match the values and mission that they put front and center. The website is full of organic elements and texture, and the earth-toned color palette evokes feelings of being in nature. Academy for Little Learners' curriculum is about layers and integrating tons of pieces, so the site matches. I layered photos, elements, textures to showcase the intricacy of their offerings. Testimonials are a huge focus on this site – hearing what parents have to say about a daycare is critical. I also highlighted each classroom and teacher in their natural element: with kids. Prospective parents can do tons of research and get an authentic feel for the school from their phones.