Partnership for LA Schools Summer Institute Creative

PROJECT TYPE
Logo

CLIENT:
Partnership for LA Schools

INDUSTRY:
Nonprofit

Overview:

Our design revolves around a captivating visual element: a repeating pattern in the background made up of the names of different schools. Imagine each school's name being like a puzzle piece that, when put together, forms a unique and eye-catching pattern. This pattern serves as a unifying backdrop that ties the entire design together, creating a sense of harmony and cohesion.

The main message of the design, "Leading with Trust and Unity," is displayed using typography that exudes strength and depth. We carefully chose two colors to make the words stand out while keeping the production costs manageable. This thoughtful approach ensures that the design not only looks impactful but is also practical to bring to life.

In different situations, we have the creative flexibility to adapt the design. Sometimes, we enclose the background pattern within shapes, giving the design a structured and organized appearance. Other times, we let the school names extend beyond the edges, adding a touch of artistic flair and a sense of boundless possibility. These choices enable us to tailor the design to various contexts, making it versatile and adaptable.

Overall, this project showcases the fusion of creativity and strategic thinking. Each element is carefully crafted to convey a powerful message while maintaining a distinct visual identity. The repeating school names, bold typography, and adaptable design approach together form a compelling narrative that resonates with the essence of the Partnership for Los Angeles Schools Summer Institute.