Lions Eye Bank of Wisconsin
Overview:
Lions Eye Bank of Wisconsin is a non-profit organization providing 100% of Wisconsin’s corneal surgery needs for corneal transplant surgeons throughout the state; no cornea leaves the state until every Wisconsin patient’s needs are accounted for.
After their name change in 2000, Lions Eye Bank of Wisconsin need a new logo and a brand refresh to bring them back up to date and improve their look in the marketplace. This logo features a stylized cornea shape that adds a flow to the overall look as well as being a design element that can be carried throughout other design pieces. While still using the Lions colors, I've softened the look with gradients and tints to make it more approachable and friendly.