Tiffany LaPointe Branding
Overview:
Tiffany LaPointe, account manager extraordinaire, was looking to go off and start her own project management firm. Of course when she asked if I had branding ideas my answer was an enthusiastic YES.
The visual of the paper airplane was a playful approach of visually representing not only the ease of working with Tiffany but also the fluid nature of her projects. They just sail through the process, metaphorically of course. I took it a step further and added the imagery of clouds and stars to represent launching a project to new heights. The color palette is reminiscent of an evening sky further accenting the star imagery. Truly a playful branding that is shooting for the stars.