College Track Launch to College

PROJECT TYPE
Branding

CLIENT:
College Track

INDUSTRY:
Education Advocacy

Overview:

At Ratkaj Designs, we've often shared our passion for event marketing and branding. When College Track approached us to take charge of the design for their prestigious annual Launch to College & Careers event, it was a dream come true – a project that had us bursting with excitement.

The Launch to College & Careers event stands as a joyous tribute to the remarkable high school seniors of College Track, embarking on their college journeys, and the accomplished college graduates ready to conquer the professional world. Just last week, on a Thursday that radiated with energy, the event unfolded, showcasing our meticulous design touch.

Our creative team laid the groundwork by crafting an iconic logo and a captivating color palette. Beyond that, we poured our creativity into every aspect: from intricately designed invitations, meticulously curated programs, and engaging run-of-show presentations, to warm welcome signage, precise directional cues, cherished certificates, and commemorative tickets for families.

Amid the incredible array of designs, our proudest achievement undoubtedly lies in the set of 18 identity pins. A stroke of genius that adds an intimate touch to the event, these pins found their home on the graduation stoles of the students. This symbolic gesture allowed each graduate to showcase their individuality and beliefs with unparalleled pride. Sometimes, it's the smallest details that leave the most profound impact.

And yes, we confess, the stickers hold a special place in our hearts too – forever a source of delight.

We extend our heartfelt gratitude to the entire College Track team for entrusting us with this multifaceted event. To the exceptional students who reveled in last week's festivities – your accomplishments are truly commendable. Here's to a future illuminated by your dreams and achievements!