Why Marketers Must Prioritize Accessibility in Every Aspect of Their Campaigns: A Focus on Branding and Design

Marketers need to think about accessibility throughout their campaigns, especially when it comes to branding and design.

Embedded in our ethos at Ratkaj Designs is the idea that there is power in design. In an ever-changing landscape, we now see more clients shifting towards a mission-first mentality. However, a lot of brands and marketers forget about accessibility as they are designing campaigns that are meant to reach the masses. It’s 2024; the masses today have disabilities, need special considerations, and want to be considered. Too many people feel left out of critical conversations with brands, and companies are leaving behind an untapped market with plenty of shopping power.