The

Power

of

Design

Helping mission-driven organizations turn complex ideas into clear, compelling stories.

Rochelle Ratkaj-Moser is a creative leader and accessible design advocate who helps mission-driven organizations turn complexity into clarity. As founder and chief creative officer of Ratkaj Designs, she brings strategy, storytelling and inclusive design together to create work that builds trust, broadens engagement and moves people to act.

For interviews, speaking inquiries, podcast bookings and guest contributor opportunities, contact us at press@ratkajdesigns.com or 717.576.5050. Media can access Rochelle’s press kit here: [insert link when available].

Positioning statement

Rochelle Ratkaj-Moser is the founder and chief creative officer of Ratkaj Designs, where she partners with nonprofits and mission-based organizations to turn complex ideas into clear, compelling visual stories. Her perspective sits at the intersection of accessible design, strategic storytelling and human-centered communication, with a focus on creating work that reaches more people and earns trust.

About Rochelle

Rochelle Ratkaj-Moser is founder and chief creative officer of Ratkaj Designs, a purpose-driven creative agency serving nonprofits and mission-based organizations. She is known for translating complex ideas into clear, compelling stories through accessible, inclusive design that builds trust and deepens engagement.
Medium bio
Rochelle Ratkaj-Moser is the founder and chief creative officer of Ratkaj Designs, a creative agency dedicated to helping mission-driven organizations communicate with clarity and purpose. Since founding the studio in 2015, she has built a nimble, highly collaborative team known for thoughtful, award-winning work rooted in strategy and human connection. Rochelle’s work spans branding, digital and print, with a focus on translating complex ideas into visual stories that people can understand and act on. A strong advocate for accessible and inclusive design, she believes the best creative work does more than look good — it broadens access, strengthens trust and helps organizations connect more deeply with the people they serve.
Rochelle Ratkaj-Moser is the founder and chief creative officer of Ratkaj Designs, a purpose-driven creative agency that partners with nonprofits and mission-based organizations to bring their stories to life. Since founding the studio in 2015, she has grown it into a nimble, highly collaborative team known for delivering thoughtful, award-winning work rooted in strategy and human connection. Rochelle’s work focuses on translating complex ideas into clear, compelling visual narratives across branding, digital and print. She has led creative for a wide range of social impact initiatives, helping organizations better articulate their values, advocate for change and connect more deeply with the communities they serve. A strong advocate for accessible and inclusive design, Rochelle prioritizes creating work that expands who gets to engage — not just aesthetically, but functionally. Her approach blends creative leadership with a belief that design should do more than communicate — it should build trust, foster understanding and move people to act.
Rochelle Ratkaj-Moser is founder and chief creative officer of Ratkaj Designs. She writes and speaks about accessible design, strategic storytelling and communications that build trust and move people to act.
Host intro
Today’s guest is Rochelle Ratkaj-Moser, founder and chief creative officer of Ratkaj Designs. Rochelle helps mission-driven organizations turn complex ideas into clear, compelling stories through accessible design, strategic storytelling and a deeply collaborative approach.
Rochelle Ratkaj-Moser is the founder and chief creative officer of Ratkaj Designs, where she helps nonprofits and mission-based organizations turn complex ideas into clear, compelling stories. Her work sits at the intersection of accessible design, strategy and human connection, and she is passionate about building work — and businesses — that earn trust and reach more people.

Topic List and message areas

Accessible design — why it belongs at the start of the creative process, not at the end.

Freelancing and building a business differently — what it looks like to build outside traditional founder narratives.

Graphic design trends — which trends actually improve clarity, usability and connection, and which ones are just noise.

Breaking the “have-tos” of business ownership — how values-led choices can shape healthier, more sustainable growth.

Nonprofit marketing and strategy — how mission-driven organizations can align message, visuals and audience needs.

Signature speaking topics:

Design for everyone: Why accessibility can’t be an afterthought

Accessibility is often treated as a constraint, but it is actually one of the strongest drivers of better design. Rochelle shares how building with accessibility in mind from the start leads to stronger, more effective work that reaches broader audiences.

Audience takeaways:

A practical understanding of what accessible design really means beyond compliance.
Simple ways to integrate accessibility into existing workflows.
How accessibility improves clarity, engagement and impact.

Signature speaking topics:

Building without a blueprint: Redefining what business ownership looks like

Not every founder starts with funding, connections or a clear roadmap, and that is more common than we admit. Rochelle shares her experience building a creative agency outside traditional models, challenging assumptions about who gets to be a business owner and what success is supposed to look like.

Audience takeaways:

A more honest view of entrepreneurship beyond the highlight reel.
How to transition from me to we with grace and self-awareness.
How to build a business aligned with values, not just growth expectations.

Signature speaking topics:

Designing for impact: Where strategy meets storytelling

Good design looks nice. Effective design moves people. Rochelle explores how strategy and storytelling work together to create design that not only communicates, but also drives connection, trust and action.

Audience takeaways:

How to position a nonprofit or mission-based brand in a way that resonates with the right audience.
The difference between aesthetic design and strategic design.
Why designing for the whole audience includes accessibility.
Ways to build stronger alignment between mission, message and visuals.

Testimonials

Claudia Sandoval | Partnership for Los Angeles Schools

Rochelle is wonderful to work with. I really appreciate her attention to detail, curiosity and creativity, professionalism, and responsiveness. Highly recommend!
Teresa Ruiz Decker | Dream Catch

We love working with Rochelle on design projects. She's a strategic thinker, with so many great ideas to share that go above and beyond design. Her portfolio of work is impressive and the quality of design is beautiful. I love that she jumps in ready to roll up her sleeves to get the job done. She improved our logo and website giving it the shine and polish of a professional that it deserves! In addition she does her best to keep our projects running on time and within budget. I so appreciate her positive energy and partnership.
Amy Crooks | Academy For Little Learners

I had a truly positive experience every step of the way with Rochelle. The scope and price of the project was clearly communicated and followed through on. Even though I was not always able to explicitly express my creative vision Rochelle was able to bring to life exactly what I ultimately wanted.
Trina Ramsey | Mission Graduates

Rochelle is amazing! She did a wonderful job helping us to develop the brand for our 50th anniversary this year. She is a consummate professional, creative, and also a lot of fun to work with!
Musa Krasniqi | Musas LLC.

Rochelle is the epitome of a great designer. Rochelle is a visionary, she is professional and attentive. Thank you for such a wonderful job, we will work with you again!!!
Cody Stark | Stark Home Solutions

Ratkaj Designs did an amazing job with my company's branding and logo design. Rochelle's creativity and attention to detail through each step of the design process gave us results were proud to show off.
Kelly Landry | C3E Geomatics

Rochelle has helped us create a cutting edge web site for our company, and our customers frequently comment on how our web site is both appealing and easy to navigate. Rochelle does great work and we strongly recommend her services.
Sal Braico | Pivotal Health

Rochelle worked quickly, was always accessible, was extremely easy to work with, and listened intently to our ideas. We are extremely happy with our logo and the accompanying design guide. I always recommend Rochelle to any of my contacts that are looking for design work.
Michele Brooks | Lions Eye Bank of Wisconsin

I have worked with Rochelle for over 5-years at 2-different organizations. She did an amazing job rebranding both organization and creating a library of marketing material to bring our organization into the 21st century. Her work is phenomenal, always capturing everything I’m looking for, with super-fast turnaround. Rochelle is simply the best!
HEATHER NAGROCKI | RENAISSANCE

Rochelle’s fresh perspective, design efficiencies, and unique ideas helped elevate not only our report’s design but the entire creative process.
JENNA SLESINSKI | FHLBANK INDIANAPOLIS

I refer to Rochelle as a design wizard! She does an amazing job delivering great work. I swear she’s magic! She really understands our brand and provides excellent designs time and time again – she is always making me look good!