Lancaster General Health Cardiology Campaign
This multi-channel cardio campaign utilizes print media as well as a personalized URL (PURL) to engage the user in education regarding their health, as well as information about the Lancaster General Health facility.
These pieces were versioned to account for different age groups (younger, older, senior) as well as disease states. The artwork, a playful redesign of a classic game board, gatefolds open to reveal a more elaborate game board inside. CTAs are included on some of the board squares to add to this concept and create a sense of urgency.
In the PURL, the game board is used again as an accent, urging the user to "make sure you're headed in the right direction". A risk assessment is included on the front screen, not buried several pages deep like other sites. Several relevant videos are also included to engage the end user.
Client: Lancaster General Health | Healthgrades