HCA Healthcare Emergency Center Campaign
When they opened a new facility in Plant City, FL, Brandon Regional Hospital came to us for a campaign that would speak to the locals and feature some of what Plant City has to offer.
Known for their strawberry production—after all they are the winter strawberry capital of the world— I chose photography that locals would relate to as well as giving the feeling of being a part of their community. I was also very sensitive to demographics, choosing to show young families with small children which make up a large part of this town.
Overall, Plant City continues to respond well to this campaign, even a year after opening the emergency center doors.
Client: HCA West Florida | Brandon Regional Hospital | Healthgrades