Iowa Health New Movers Campaign
New medical group Iowa Health was looking for a way to draw new movers to their facilities in several larger Iowa cities. While thinking of what makes the Iowa Health System stand out, we discovered it was their hands-on approach to their patients. I designed a campaign based on customizing your home and customizing your healthcare. The visuals, paint swatches, paint cans, and a freshly painted door, show what many of the new movers are doing while tying it together with the color of Iowa Health.
As a follow-up a PURL was developed allowing recipients to then locate their nearest Iowa Health location, schedule appointments and view relevant videos. While this continues the conversation it also increases engagements and allows patients to make educated decisions about their health concerns.
A final touch point was sent out in the form of a personalized postcard. This card featured an image on the front of a door with the families last name engraved. This further pushed the new movers customization concept forward and gave the feeling of a well rounded campaign.
Client: Iowa Health | Healthgrades