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I am a vibrant and focused graphic designer dedicated to developing targeted, engaging creative solutions while ensuring production efficiency.

I have the unique ability to work both independently and thrive as a member of a team. I consistently seek out new challenges and work hard to continually develop my skills and capabilities. I’m looking for an opportunity that rewards talent and dependability and provides an energetic environment that promotes growth and development. My ongoing goals drive me to never stop learning and to always make a creative impact.

I wish I had never ending projects so we could work together more. If you looking for a great designer look no further.
— Gayle Manzer | Metrics Strategy | iProspect
 

Experience

Freelance Art Director/Senior Designer  |  Madison, WI
2004-Current
Freelance Art Director working with businesses and individuals to develop new brands through logo design and development, promotional design, direct marketing, web design, email marketing, event promotion, and photo art direction

Clients include:
• HavasPR North America
• Duluth Trading Co. 
• Saturn Lounge
• Acumium
• FHLBI
• Families and Schools Together
• Integrative Therapeutics
• iProspect (formerly Rockett Interactive)
• Springs Window Fashions

Rochelle has moxie. She approaches projects with tenacity, a trait which I admire greatly in a graphic designer. Well-respected by her peers, Rochelle is sought out for her wide range of experience and go-getter attitude.
— Michelle Russo | Freelance Designer

Art Director  |  Discover Mediaworks  |  Madison, WI
4/2013-11/2013
At Discover Mediaworks I’m responsible for the creation and design of multi-channel advertisements campaigns, print materials, and environmental graphics. I also assist in interpreting client’s vision for TV commercials, websites and email marketing as well as photo shoots. I oversee the entire process of advertisement design, including concept, creation, and production.

Rochelle is a genuine motivational force.
— Laura Arnold | CPM Healthgrades

Art Director/Graphic Designer  |  CPM Marketing Group/Healthgrades  |  Middleton, WI
2011-2013
At CPM Healthgrades, I work with clients to help them to gain customer share through the strategic use of our creative service lines and building our clients brand awareness. I manage a workload for 25 hospitals with over 80 campaigns at any one time.My responsibilities include:
• Generate concepts for print and/or web to present to the client based on a strategic brief
• Effectively present concepts to clients while expertly fielding questions/concerns regarding the overall creative concept
• Conduct creative discoveries to produce an effective advertising campaign based on individual client needs
• Advise production artists on client edits while managing the overall concept
• Act as a liaison between design and web programmers and print services
• Manage projects and work within a clients budgetThrough CPM’s unique process I have gained an excellent understanding and use of variable data, dynamic printing capabilities, email and banner marketing, as well as, development of Personalized URLs (PURLs) and iCRM pages.


Graphic Designer  |  Duluth Trading Company  |  Madison, WI
2010 – 2011
As the Graphic Designer for the womens’ team, I assist in the development of the growing Duluth Womens’ brand. I am responsible for developing catalog layouts while helping drive the vision for the brand. I attend and assist in the direction of photoshoots featuring our “real women” models in working situations that our target audience can relate to. I also assist in PR, though designing invitations, emails, newspaper and magazine ads. 

Rochelle is a rare breed of graphic designer; she’s highly creative, efficient with design software, and capable of attending to the details.
— Betty Herbst | Duluth Trading Co.

Concept Designer  |  Kohl’s Department Stores  |   Menomonee Falls, WI
2006-2010
In this position I work to develop and maintain the Kohl’s corporate brand. Specific focus includes our community outreach programs, green program, registry department, gift cards, recruitment, and HR informational pieces. I work as a part of a team to complete jobs under tight deadlines while managing multiple schedules. I work directly with production designers to communicate a clear direction and help determine business critical changes throughout the proofing process.


Graphic Designer  |  Bon•Ton Department Stores  |  York, PA
2005-2006
During my time at Bon•Ton, I gained creative experience in retail advertising while designing and concepting tab, ROP, mailers and direct mail advertising. I worked within a design team and worked closely with a writer to create a cohesive message. 

 

Experience

2015 American Inhouse Design Award
Aug 2015  |  GD USA

Graber Cellular Sample Book
Title: Graber Cellular Sample Book Designer: Rochelle Ratkaj Moser Copywriter: Janelle Greene Sampling Manager: Janet Kelly Sampling Designer: Sandy Harper

2015 American Inhouse Design Award
Aug 2015  |  GD USA

Signature Series 2015 Trend Magazine
Title: Signature Series 2015 Trend Magazine Art Director: Rochelle Ratkaj Moser Designer: Toni Breitweiser Copywriter: Colleen Beres Content and Visual Merchandising Manager: Becca Meyer

2015 American Inhouse Design Award
Aug 2015  |  GD USA

Graber Retail Wood Sample Book
Title: Graber Retail Wood Sample Book Designer: Rochelle Ratkaj Moser Copywriter: Janelle Greene Sampling Manager: Janet Kelly Sampling Designer: Sandy Harper

2015 American Inhouse Design Award
Aug 2015  |  GD USA

Graber Select Sample Book
Title: Graber Select Sample Book Designer: Rochelle Ratkaj Moser Copywriter: Janelle Greene Sampling Manager: Janet Kelly Sampling Designer: Sandy Harper

Gold Addy Award - Social Media Single Platform Consumer
Feb 2015  |  American Advertising Federation

Gold ADDY
Company: Discover Mediaworks
Client: Discover Wisconsin
Title: Discover Wisconsin
Credits: Nora Langer, Graphic Designer; Rochelle Ratkaj, Art Director; Mariah Habernan, Discover Wisconsin Host

American Graphic Design Award
Sep 2014  |  GDUSA

Entry: Artisan Gardening Logo
Client: Artisan Gardening
Title: Artisan Gardening Logo
Art Director: Rochelle Ratkaj Moser

American Graphic Design Award
Sep 2014  |  GDUSA

Title: Graber 2014 Design Magazine
Art Director: Tien Barnett
Designer: Rochelle Ratkaj Moser
Photographer: The Shadowlight Group
Copywriters: Janelle Greene, Gwen Rice
Content and Visual Merchandising Manager: Becca Meye

Gold Addy Award - Renk Seed 2014 Integrated Brand Campaign
Feb 2014  |  American Advertising Federation

Gold ADDY
Company: Discover Mediaworks
Client: Renk Seed
Category: Integrated Campaigns; B-to-B, Regional / National
Title: Renk Seed 2014 Integrated Brand Campaign
Credits: D.P. Knudten, Creative Director, Writer; Wayne Koenig, Associate Creative Director; Rochelle Ratkaj, Art Director; Tiffany LaPointe, Account Supervisor